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Josephine De La Baume finds Agent Provocateur undies “empowering”

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Josephine De La Baume has spoken out about her experience fronting an Agent Provocateur campaign – and the French superbeauty loved it.

Josephine, who is an actress/model and also the gorgeous fiancée of Mark Ronson, found that doing the raunchy AP photoshoot made her feel sexy, powered and confident, as she felt that the lingerie that she modelled showed off the best parts of her figure.

She said: “I worked closely with Johan Renck, the director, so it felt like a collaboration. People say these brands objectify women, but I think Agent Provocateur is empowering. The clothes help you to carry your body with pride.”

I’d like to feel empowered with a little help from Agent Provocateur, but I can’t even afford a G-string from there – lucky old Josephine probably got to keep lots of knickers from the shoot. Looks like it’s empowered in Primark for me then..


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